Crazy PR stunt of the week… Wimpy Kid ‘viral’

Last time around we saw some poorly suited men prance around in the Despicable Me ‘Minion Ballet’, this time the folks behind the Diary of a Wimpy Kid sequel have gone for a conventional ‘viral’ with sidekick/comedy fat kid Rowley singing along to P.Diddy. Is it funny? Is it painful? We’re not sure. What do you think…?

What do you think?